I’ve always loved adventure and the lessons I’ve learned during life’s adventures have served me well as an entrepreneur.
One such adventure occurred while I was at a studying abroad in Fiji.
During orientation week, some classmates and I went to Natadola beach to explore. It is a really beautiful beach and I felt exhilarated to be there.
We went in the water, even though it was a no-swim zone (the adrenaline of the moment got the best of me!).
The waves were huge!
One especially massive wave knocked me over. I tumbled under it and just as I came back up, another wave knocked me down again…this time with more impact.
I scraped my face on the bottom of the ocean and it was a bloody mess!
As someone who didn’t like waves before this event, I can definitely say my fear for waves deepened with this experience.
But I didn’t let my fear stop me.
I mean, I was living on an island so, of course, everything we did had to do with water!
After my face healed, I was rope swinging into the water, paddle boarding and even joined a canoe club. I had so much fun in the water in Fiji!
Imagine if I had stayed out of the water for fear of another painful experience. It would have been a long boring semester. (I wasn’t really there for the studying, after all!)
I was cool with the water. Just not the waves.
I had nothing to do with waves after that.
Pushing Past Fear
Entrepreneurship is like that, also.
You may get knocked down but you have to get up again.
You may do something that doesn’t turn out so well but you can’t just halt all activity because of a bad experience.
You adjust your approach and create new experiences.
Facebook™ Ad PTSD
For example, I have a lot of clients that come to me with Facebook™ Ad PTSD.
They’ve had experiences that left them frustrated and fearful of throwing more money toward ad spend.
But they are experienced entrepreneurs that know that they can’t let their fear stop them.
They understand that what they need is a new approach to paid traffic.
So, they contact me and we work together to create a new experience that leaves them feeling excited and optimistic about how a business can scale with the right ad strategy in place.
Imagine if my client, Joyce, had given up on ads because it was costing her too much money!
She wouldn’t have discovered that she could get high-quality leads by spending 50% less! Her clients wouldn’t have discovered her and received the help they needed.
Joyce changed her approach and gave paid marketing another try and discovered the joy of ads that get results!
Whatever you have fear around in your business, push past it by trying a new approach, and experience new joys on the other side of it!
If it’s Facebook™ ads that have you in a panic, I’d love to discuss how I can help you! https://calendly.com/ngadvertising/call
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