Deciding to hire a Facebook Ads Expert goes way beyond just having a budget for it. My experience, as a Facebook ads expert, has taught me that there are key factors to look for when interviewing potential clients that help me determine if they are truly ready to hire me. I’m giving you the inside […]

“I want to run Facebook ads!” said an eager potential client. “You’re not ready.” I replied. I’m not crazy for turning down a client. I’m saving my sanity, her disappointment and a lot of wasted ad money. I’ve learned to spot a business that isn’t ready to hire a Facebook Ads Expert from a mile […]

Writing copy that converts is imperative for having successful ads.  It is the reason people choose to take action or keep on scrolling. It’s not always easy to know what to put into your ad copy but with these tips, you’ll find the sweet spot that will help you write copy that yields the results […]

Hiring a Facebook™ Ads Expert can be a big decision for purpose-driven entrepreneurs.  For some, it is the obvious next step. For others, they want to better understand the benefits of the investment. As your business grows, you understand the importance of hiring reliable people to help you reach your goals. A Facebook Ads Expert […]

Nobody can beat me at the game of H-O-R-S-E. Do you remember the game H-O-R-S-E?  It’s a basketball shooting game where you have to make baskets from various places on the court. If you fail to make the shot, you get a letter toward the word ‘HORSE’. The last person left standing wins! That’s usually […]

You’ve probably experienced how effective videos are for your own organic marketing. They capture your audience’s attention, create the know-like-trust factor, and keep you competitive in your industry (81% of businesses are now using video for organic marketing) but I want to share some staggering statistics with you… People watch an average of 16 hours […]

Simplicity is my favorite. In life, in business and in cooking, it has been the strategy I’ve found to be most effective. When I embrace simplicity, it frees my time and mind to do other things that I enjoy. I don’t get bogged down in busy work or tasks that take up time in my […]

Paid advertising is an important part of your marketing game.  It can get you faster results and expand your reach beyond what you get with organic marketing. Organic marketing compliments paid marketing. Together, organic and paid marketing are the perfect pair to help you get the results you desire for your business. I’m breaking down […]

There is an important distinction between the two. While a job provides the financial means for you to pay your bills and hopefully have some fun money to dine out, travel and enjoy hobbies you love, a lifestyle is sooooo much more. A business that provides you with a lifestyle is about FREEDOM. Location freedom. […]