Clarity is such a buzzword in the entrepreneurial world.
You see it all the time, right?
“You need clarity.”
“Your business will grow when you have clarity.”
Here’s the thing, very few people actually have it, even when they think they do.
You’ll recognize those that truly have clarity because their business grows with ease. They have fun because they left the struggle behind when they became crystal clear about who they serve and what they do well.
Let me share a story to illustrate.
When Nick and I traveled to Okinawa, a beautiful island off the coast of mainland Japan, we went on a drive and ended up off-roading through a forest (we may have gotten a little lost) and arrived at the most amazing spot.
The water was so blue and crystal clear! (Check it out below!!)
I remember being amazed at just how beautiful and clear it was.
It’s not easy to find water that is that clear. It’s usually found on a journey to out-of-the-way places. You come across it unexpectedly.
The same is true for business.
Clarity Comes with Action
You won’t find clarity about your next offer by sitting at your desk thinking about it.
You’ll need to interact with your ideal client, test different messaging, ask good questions, and get proof that your idea has a want/need in the market.
This only comes by taking action, and should be informed by your ideal client — not by what you think they need.
You’ll also want to do some self-evaluation to be sure that your new offer idea is something you REALLY want to implement.
If not, why? Is it distracting you from your ultimate goal or is it just the method of delivery that has you floundering? Perhaps just the thought of it drains your energy (a good indication it is a bad idea!) Can you modify it to make it work for you? Answering these questions will help you gain even greater clarity.
When I was considering expanding my services to another platform, I did some research, asked questions and reevaluated my business goals.
I ultimately decided not to add the service because it was a distraction from my goal of being the best Facebook ads expert that I can be. I serve 7-figure business owners and want them to experience incredible results. If I was busy learning another platform, I wouldn’t be 100% available to serve my clients on Facebook.
Learn From Your Experiences
There will be times where you think you have clarity on your audience, messaging, or offer for your business but once you implement it, you discover that it wasn’t what you had hoped for.
These are not “mistakes,” these are lessons.
Now you have clarity on what didn’t work. Be curious and determine why before you try again.
This is the reason why I like for my clients to have proof of concept of their offer and be crystal clear on their ideal client and messaging before running ads.
I’ve known too many business owners who launched an offer that flopped, or decided that, after they invested thousands of dollars and brought in hundreds of leads, that the leads weren’t their “right” people — even though they initially thought they were.
If Nick and I had turned around before reaching the water, we wouldn’t have witnessed this beautiful clear blue spot in the ocean!
This is true for clarity in business, too. Ride out the adventure, pivot when you need to. You may find yourself going up mountains or down into valleys but each step will bring you closer to clarity.
When you do find it, when that breakthrough happens, it’s the best thing ever!