I’ve had the privilege of working with many high-earning entrepreneurs who are producing incomes in the 6 and 7-figure range. They have worked hard to scale their online businesses, just like I have!
As their Facebook™ ads expert, I love having a behind the scenes view of their determination and all-in attitude that contributes to their growing success.
Other business owners that are struggling to reach the coveted 6-figure mark lack one thing…
I have seen the pattern over and over again…
The message changes.
The ideal client changes.
The offer changes.
The branding changes.
This repeat pattern of changing how they show up in their business is keeping smart, talented business owners from creating the momentum needed to reach 6-figures.
They are sabotaging their own success! Are you?
Being Consistent Helps Your Business Grow
Being consistent helps you to establish credibility, build trust with your audience and become efficient at delivering your services.
When you are highly consistent with your strategy and implementation, you will position yourself as an expert and others will know how to refer you, which leads to increased business.
How to Be Consistent
If you struggle to stay consistent in your business consider these 3 things:
- Define your business foundation – your core values, ideal client, branding, offers and messaging. Then, stick to it. I know entrepreneurs are adventurous and get bored easily (I know I do!) but when it comes to your business, your audience needs to know what to expect from you.
- Make a plan and don’t deviate from it for a specific amount of time based on your goals. You have to give your plan time to gain momentum. Generally, 6 months is a good length of time to determine if you should pivot or continue with the direction you are going.
- Analyze the data. Once you implement your plan and give it some time to create substantial data, take a close look at it to see what is working and what isn’t working. Data doesn’t lie, which is why I love it so much!
If, based on your data, you need to make an adjustment, change only ONE thing. I’ve learned that when making adjustments to Facebook ads, if you change more than one thing, you won’t know which factor created a change in your results. The same is true for any changes you desire to make in your business. Most often, the changes need only be minor tweaks rather than major shifts.
Once you create consistency in your business and have proof that your message, offer and target market all align, you are ready for Facebook ™ ads!
They are a great way to scale to the next level and I’d love to help with the process of getting more eyes on your work! Schedule a call with me and let’s discuss your ad strategy. https://calendly.com/ngadvertising/call
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